Tuesday, May 20, 2008

C-Max and Kuga may follow Euro Focus to the U.S.


Nary a month week day goes by that we're not told of the imminent importation of Ford's grass-is-greener Euro models. The Fiesta has been approved for U.S. consumption in 2010, and even though we've heard the Focus shtick before, it would appear that it's finally coming to fruition in late 2010 or early 2011. But Ford can't rely on just one product to justify sales of the next-generation C1 platform in the States (there's also the Volvo S40/C30 and Mazda3), so it's looking to bring two other Blue Oval-branded models to justify the expense.

Speaking with Automotive News, Ford's president of the Americas, Mark Fields, confirmed that the U.S. is slated to receive multiple C-segment vehicles that have already debuted in Europe and Japan. The first vehicle that could conceivably be brought to market is the recently released Kuga crossover, which shares the C1 platform and could be marketed as the next Escape or Mercury Mariner if we're lucky. The second model is the Ford C-Max, which is a more modern take on the traditional people mover, and would provide SUV refugees a compelling case to downsize their rides into anything but a minivan.

Fields didn't divulge when the European product onslaught would take place, but it's a safe bet that if either vehicle immigrates across the Atlantic, we'll be seeing them around the turn of the decade.

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